Warner Bros. & Netflix agree to new-release delay
Posted by admin on January 6th, 2010
According to The Hollywood Reporter, Warner Bros. and Netflix have reached an agreement regarding new release titles and rental availability. The new agreement will make new release Warner Bros. Blu-ray and DVD titles available 28 days after original release date rather than day-and-date.
The move benefits both Warner Bros. and Netflix, but does not benefit Netflix customers in my opinion. Netflix will receive discs at a cheaper price from the studio, but I don’t think they will reflect those savings to customers.
“These new agreements build upon the strong relationship we have had with Netflix for nearly 10 years,” Warner Home Video president Ron Sanders said. “The 28-day window allows us to continue making our most popular films available to Netflix subscribers while supporting our sell-through product.”
“We’re able to help an important business partner meet its objectives while improving service levels for our members by acquiring substantially more units than in the past after a relatively short sell-through window,” Sarandos said. ” At the same time, we’re able to extend the range of choices available to be streamed to our members.”